Built around practical adoption
Founded by Esther Kendi, Amplify brings technology education into universities, workplaces and community spaces. Our work connects people with the knowledge, tools and support they need to participate in the digital economy.
We work with technology companies, educators and organisations to design programmes around real audiences and real needs. Each engagement begins with a question: what should people understand or be able to do after taking part?

Mission, vision and values
Mission
To accelerate the adoption of emerging technologies across Africa by bridging education, access and enterprise solutions through curated events, training programmes and partnerships.
Vision
An Africa where people and organisations have the knowledge, access and support to use emerging technologies to improve their lives and businesses.
Our values
Access
Make learning approachable and create opportunities for people with different levels of experience.
Practicality
Connect ideas with skills, tools and applications people can use.
Collaboration
Work with local communities and partners to deliver relevant programmes.
Accountability
Set clear expectations, document delivery and report results honestly.
Our approach
Understand the audience
Start with their needs, context and level of experience.
Design the experience
Combine clear education with relevant demonstrations and participation.
Support the next step
Help learners and organisations identify how to apply what they have explored.
Document the results
Capture attendance, feedback and outcomes relevant to the programme.
Our team
Esther Kendi
Founder and CEO
Esther leads Amplify's mission to accelerate emerging technology adoption across Africa, working with partners to connect education, community engagement and practical application.
Margaret Nyambura
Administration
Margaret supports programme coordination and the administration that keeps our work organised.
Tony Mwangi
Community Manager
Tony supports community engagement and communication around Amplify's learning programmes and events.
Bring your organisation's goals to a team that understands the importance of local context and practical delivery.